STRATEGIC THINKING: Loyalty Models & Competitive Strategies

Thursday, October 8th | 2pm-3pm CDT

Register here!

Join Dr. Behice Ece Ilhan, Senior Trends Strategist and Brand Futurist, as she dives into Strategic Thinking: Loyalty Models & Competitive Strategies

Loyalty apps, loyalty programs, loyalty cards…. The keen competition in our dynamic marketplaces demands intensifying conversations around and about loyalty. Yet, our understanding & execution of loyalty are still very much limited with the conventional definitions of the concept that do not lend themselves to understanding the evolving consumer decision making or to devising novel competitive strategies.

In this webinar, we will (1) challenge the conventional definitions of loyalty; (2) introduce alternative models of loyalty that shape consumer-decision making in various ways and (3) discuss the relevant competition strategies that will help brands navigate these new loyalty models.