Tate & Lyle + Mintel: Stevia Consumer Perceptions and Purchase Drivers

Thursday, August 27th, 2020
1-1:45pm CST

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In this webinar, Beth Nieman Hacker, Director of Global Market Research, and Mintel’s Stephanie Mattucci, Associate Director of Food Science, will discuss consumer behavior regarding sugar and calorie reduction, awareness and purchase interest of products with stevia, and leverage in-market product examples to strengthen the case for stevia adoption. While understanding consumers and the market is critical, we know that taste continues to be the leading purchase factor for most consumers. Jim Carr, Director of Global Ingredient Technology for Sweeteners, will educate our audience on the challenges of formulating with stevia, specifically discussing key formulation strategies around cost in use vs. sucrose, stevia as a standalone sweetener, and improving sweetness quality of stevia with other ingredients.

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