Tate & Lyle + Mintel: Stevia Consumer Perceptions and Purchase Drivers
Thursday, August 27th, 2020
1-1:45pm CST
Register here!
In this webinar, Beth Nieman Hacker, Director of Global Market Research, and Mintel’s Stephanie Mattucci, Associate Director of Food Science, will discuss consumer behavior regarding sugar and calorie reduction, awareness and purchase interest of products with stevia, and leverage in-market product examples to strengthen the case for stevia adoption. While understanding consumers and the market is critical, we know that taste continues to be the leading purchase factor for most consumers. Jim Carr, Director of Global Ingredient Technology for Sweeteners, will educate our audience on the challenges of formulating with stevia, specifically discussing key formulation strategies around cost in use vs. sucrose, stevia as a standalone sweetener, and improving sweetness quality of stevia with other ingredients.
Click here to register!
Related Mintel events
2026 Global Household Care Predictions | Americas
Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Global Household Care Predictions Webinar goes beyond trendspotting to deliver forward-looking intelligence on…
2026 Global Household Predictions | EMEA
Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Global Household Predictions Webinar goes beyond trendspotting to deliver forward-looking intelligence on how…
![[Webinar] Il futuro delle private label in Italia: nuove opportunità tra salute, stagionalità ed edizioni limitate](https://www.mintel.com/app/smush-webp/2025/12/Mintel2026_Webinar_ItalianPrivateLabel_Digital_Landing-Page-Banner_2000x600-70x70.jpg.webp)
[Webinar] Il futuro delle private label in Italia: nuove opportunità tra salute, stagionalità ed edizioni limitate
La distribuzione alimentare in Italia sta cambiando profondamente, spinta da tendenze globali e da nuove abitudini dei consumatori. Oggi, le…
Mintel at HPCI India 2026
Join Mintel’s experts to uncover2026 global beauty and personal care predictions, and what that means for India beauty brand. Gain valuable insights into what Indian consumers want and how brands can stay ahead
2026 Global Packaging Predictions – AMER
2026 Packaging Predictions: Tuesday, February 10th, 2026 9:30AM CT | 3:30PM GMT Our 2026 Global Packaging Predictions look beyond short-term…
2026 Global Packaging Predictions Webinar – EMEA
A Mintel Webinar on the Future of Sustainable Packaging Recycling was meant to close the loop. Instead, it’s exposing the…
Mintel at Vitafoods India 2026
Don’t Miss Our Featured Presentation: Future-ready Nutraceuticals: Building resilience in adults and wellness in children
Natural Products Expo West 2026
Mintel will be exhibiting at Natural Products Expo West taking place March 4-6, 2026 at the Anaheim Convention Center at…
