Get ready to uncover fresh insights, expert perspectives, and practical takeaways on the future of Color Cosmetics in this exclusive global webinar.

LIVE WEBINAR: 4th September 2025 at 3.30pm UK time / 4.30pm CEST / 10.30am EDT / 9.30am central US CDT

In the next two years…

Thrive amid a turbulent landscape through unmatched performance

In a competitive market shaped by dupe culture and rising prices, communicating value is more crucial than ever. With efficacy as the top priority across color cosmetics, brands must deliver unmatched product performance to truly stand out.

Build emotional connections through sensory-driven beauty

Heightened daily stress drives the demand for escapism through sensory storytelling and surreal aesthetics. Brands can engage consumers with textures, scents and easy-to-use tools that encourage artistry and enhance their emotional connection with products.

Future-proof cosmetics with responsible innovation

Sustainability and inclusivity are reshaping beauty standards. By adopting upcycled ingredients, ethical practices, transparent storytelling and climate-resilient innovations, brands can meet evolving demands, build trust and drive industry progress.

In the next five years…

Mintel uses a blue sky framework to envision the types of nail, lip, eye and face cosmetics consumers will seek in 2030 and beyond. Here, we explore how diverse consumers – across cultures, lifestyles, lifestages and needs – will interact with cosmetics.

Presenter

Clare Hennigan

Principal Analyst – Beauty and Personal Care Global Platform

Clare Hennigan is a beauty and personal care expert with 10 years of market research, product development and trend forecasting experience. In her current role as a Principal Analyst at Mintel, Clare leverages her extensive industry knowledge and deep understanding of consumer behavior to develop insights that guide new product development and communication strategies.

Americas
Beauty and Personal Care
EMEA

On-demand

London, United Kingdom

View map here

Related Mintel events

EMEA Food and Drink

On-demand Online

Private Label vs Brands: Global Trends, Local Impact (EMEA focus)

Private label is reshaping the rules of grocery retail across Europe – and no one can afford to sit this…

Discover more

Asia Food and Drink

On-demand Online

2023 Global Consumer Trends – South APAC

Join us as we dive into three of Mintel’s five new Global Consumer Trends and get a head start on…

Discover more

Americas Food and Drink Ingredients, Flavours and Fragrances

On-demand Online

[On-Demand] 2026 Global Food & Drink Predictions | US/Canada

Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Global Food & Drink Predictions were developed with a view to how empathetic brands can help consumers who feel like they are only surviving, rather than thriving.

Discover more

Americas Beauty and Personal Care

On-demand Online

2026 Global Beauty & Personal Care Predictions | Americas

The beauty industry stands at a pivotal moment. As consumer priorities shift toward wellness, authenticity, and meaningful experiences, four groundbreaking trends are redefining how we approach beauty in 2026.

Discover more

EMEA Food and Drink