Snacking In Australia Is Universal

99% of Australians snack regularly*, blending health-conscious choices with indulgent cravings. Discover how chocolate, chips, fruits, and vegetables coexist in this market—and what your brand needs to succeed.

What’s Inside the Report?

Generational Divides:

  • Boomers treat snacking as a daily ritual (1x/day) but are open to premium, quality-driven options.
  • Gen Z/Millennials skip meals for energy-boosting snacks (50%+ reliance).

Health vs. Indulgence:

  • 48% pay more for snacks with natural ingredients, high protein, or low sugar.
  • Yet 35% crave daily indulgence—Neapolitan, waffle, and martini flavors are rising in chocolate launches.

Local Market Expertise:

  • Mintel’s Australia-based foodies decode consumer trust in science-backed claims and emerging flavor innovations.

Download the report for FREE to gain insight into changing consumer behaviour, market expertise and strategic recommendations to drive better food and drink business decisions faster.