While consumers do not avoid GMOs on quite the same level as artificial preservatives, flavors and sweeteners, many are actively avoiding GM foods. Looking at all of the food and drink products with a GMO-free claim that were launched in the US in January 2017, Mintel has identified the top 10 products with the highest purchase intent, as well as the reasons why consumers want to buy them.
Here, we highlight three of those products:
Kitchen of Love Cucina & Amore, Penne Rigate N.71
Kitchen of Love Cucina & Amore Penne Rigate N.71 is a traditional Italian pasta made from organic durum wheat semolina. According to the manufacturer, the bronze die leaves the pasta with a porous surface that allows the pasta to cook evenly as well as absorb the sauce for supreme coverage. This USDA organic and kosher certified, GMO free, bronze cut product features a cooking time of 10-12 minutes, and retails in a 16-oz. pack, featuring a Facebook logo.
- 79% of consumers perceive this product as tasty
Chobani, Dulce de Leche Blended Greek Yogurt
Chobani Dulce de Leche Blended Greek Yogurt is a limited batch low fat yogurt containing 2% milk fat. This grade A yogurt has 40% less sugar than regular yogurt, and is made with only natural non-GMO ingredients and rBST free milk. The gluten-free, kosher certified yogurt contains probiotics, is an excellent source of protein and retails in a 5.3-oz. pack featuring the Facebook and Twitter logos. The manufacturer is said to donate a portion of its profits for a better world.
- 67% of consumers say they intend to buy this product
Calbee Whole Cuts, Lightly Salted Potato Crisps
Calbee Whole Cuts Lightly Salted Potato Crisps are made from whole, 100% natural-cut, US-grown russet potatoes, cut like a fry with the crunch of a chip. The product is free from preservatives, artificial flavors, GMO and gluten and contains 60% less sodium than regular potato chips. It retails in a 1.4-oz. pack.
- 65% of consumers perceive this product as exciting
DOWNLOAD THE COMPLETE TOP 10 LIST ALONG WITH KEY PRODUCT INSIGHTS NOW!
