S03 Ep66
2021 Consumer Trends: What's driving consumer behaviour
On this episode, host Andrew McDougall chats with category and consumer experts about the trends shaping, shifting, and accelerating markets this year. They cover trends in food, drink, foodservice, beauty, personal care, and household care, as well as the overarching themes that are driving global consumer behaviour, like experiences, rights, wellbeing and technology. They share some of the behind-the-scenes of the trend forecasting process and the profound impact the pandemic has had – and continues to have. This one is a must-listen for marketers as they develop post-COVID-19 strategies for the short, medium, and long term.
On this episode, host Andrew McDougall chats with category and consumer experts about the trends shaping, shifting, and accelerating markets this year. They cover trends in food, drink, foodservice, beauty, personal care, and household care, as well as the overarching themes that are driving global consumer behaviour, like experiences, rights, wellbeing and technology. They share some of the behind-the-scenes of the trend forecasting process and the profound impact the pandemic has had – and continues to have. This one is a must-listen for marketers as they develop post-COVID-19 strategies for the short, medium, and long term.
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.
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