Mintel experts take on the age-old debate of science vs. nature in the beauty and food and drink industries, as they discuss why consumers no longer blindly trust "natural" claims and are showing curiosity in scientific and synthetic solutions. They also share their favourite products or brands in the scientific/lab-grown space, such as barley facial cream developed to help with anti-ageing, growing kale in indoor farms, and upcycled bread to make craft beer.