Singapore creates the world?s first tofu wine

January 10, 2018
2 min read

Tofu Wine

Researchers at the National University of Singapore have created the world’s first tofu wine through discarded tofu whey. This aligns with Mintel Trend ‘Hungry Planet’, which discusses how our throwaway culture is becoming a contentious issue, and both brands and consumers are looking for ways to conserve the planet’s resources.

The tofu wine, named Sachi, offers health benefits and comes at a lower alcohol level than traditional wine. The wine contains isoflavones which provide a range of benefits that women, in particular, stand to benefit from. Using discarded tofu whey, which is produced during the traditional tofu manufacturing process, also helps to reduce oxygen depletion in waterways due to the protein and soluble sugars in the whey.

For the healthier choice

Consumers around the world are opting for healthier alternatives and this desire is driving new product innovations in across consumer sectors. Brands are looking to offer natural alternatives, reduce negative ingredients, and help consumers make a healthier choice.

In Nairobi, upmarket restaurant Boho Eatery has swapped out most of its carnivorous menu for a range of wholesome meat-free specialties. In the alcoholic beverage sector, we’ve seen Tesco introduce a new range of low-alcohol wines, while natural wines and organic labels are seeing an uptake in Singapore.

According to the Singapore Health Promotion Board, in 2016, sales of food products with the healthier choice symbol growe 9% annually. In line with this, Mintel Trend ‘Bannedwagon’ highlights how consumers are focusing on labels, ingredients, and production methods. This gradual shift in awareness is leading to more consumers making a conscious effort to select healthier products.

Sustainable offerings could be the next step for brands looking to appeal to consumers who are considering more than price factors. Products which are environmentally sustainable may subconsciously appeal to health-focused consumers due to the noticeable connotations between the two themes.

Delon Wang is Trends Manager, Asia Pacific at Mintel. He oversees Trends content and Trends client servicing for the region.

Delon Wang
Delon Wang

Delon is Trends Manager, Asia Pacific at Mintel. He oversees Trends content and Trends client servicing for the region.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles
May 13, 2024
Who wants ice cream? Well, if we look at global ice cream consumption, the answer is: almost everyone! According to Mintel’s consumer research, nine in ten UK consumers enjoyed an…
May 10, 2024
As Indian consumers become increasingly health-conscious, the salty snacks market is undergoing a significant transformation. The traditional reliance on palm oil as a key ingredient in snacks is being questioned.
April 26, 2024
Retail
Article
On April 23, 2024, Chicago-based premium convenience stores Foxtrot Market and Dom’s Kitchen & Market permanently and abruptly closed all 35 locations with news of a Chapter 7 filing for…

Download the Latest Market Intelligence