Is texture the new flavour?
Snacking brands have spent decades battling over the tastebuds of US consumers.
Bolder flavours, wilder combinations, hotter heat levels and more decadent ingredients. But these trends arrive fast, burn bright and fade even faster.
The next battleground is already forming – and it has nothing to do with taste.
In this report, we use Mintel’s NEW Demand & Supply methodology to pinpoint the next big opportunity in Sweet Snacking.
Everybody’s talking about texture (except for snack brands)
Consumers are becoming obsessed with texture, but it’s not showing up on shelf.
59% of products launched in 2026 made no texture claims at all. There’s a comm’s gap, not a demand gap.
Texture is influencing what snackers choose to snack on. But most brands aren’t telling that story yet.
Also in this report:
- The whitespaces and emerging demand signals to monitor in sweet snacking
- Why crunchy’s dominance has created a sameness problem on shelf
- The underused textures – chewy, soft, gooey – that consumers really want
- The 5 innovation principles behind winning multi-texture snacks
- Concept inspiration showing what a breakthrough product could look like
Download the report to discover where the next wave of growth opportunities will emerge BEFORE it’s too late to react.
Your category has a whitespace. Let’s find it with our Demand & Supply methodology. Get in touch to find out where your next big move is.
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