The Rise of Premium Fast Food: What's Driving the Trend?

New from Mintel x Snoop

We’ve combined Mintel’s trusted consumer insights with Snoop’s real-time SpendMapper data to give you an insider look at the biggest shake-up in UK fast food: the rise of premium fast food.

In this exclusive new report, we uncover how fast food is evolving, why higher-income Brits are spending big on gourmet fried chicken, and what your brand can do to keep up. We provide crucial insights to help your business capture the right audience and stay ahead in a highly competitive market.

Why Download?

Uncover the ‘Posh Poultry’ Phenomenon
Forget “cheap and cheerful”—fast food is getting fancy. Find out why affluent Brits are flocking to premium chicken shops, and how you can capture this high-spending audience.

Spot the Rise of Challenger Brands
Get the real numbers on where and how often people visit, and how much more they’re willing to spend when they do. 

Leverage Social Media & Flavour Innovation
Learn how social media is a key driver of success for emerging brands, and why bold, innovative flavours are essential to captivate adventurous palates.

Tap into the Fitness x Food Crossover
Learn how to appeal to the health-conscious indulgers and why high-protein, guilt-free options are the next big thing.

What’s Next in Fast Food
Whether you’re scaling a challenger brand or sharpening your competitive edge, this report reveals the fast food trends set to shape consumer behaviour in 2025. It highlights shifting preferences and spending habits among young, affluent consumers. Use these predictions to future-proof your strategy and fuel growth in a fast-changing market.

Download the report now!

The Rise of Premium Fast Food: What's Driving the Trend?