Mintel in the Media – this week’s highlights

May 20, 2013
5 min read

Mintel in the Media is a weekly review, bringing together a selection of the most high profile press stories showcasing Mintel’s data and analysis from around the world. Highlights this week include:



The Daily Telegraph: We’re not fashionistas – we want M&S style. And M&S customers, described by a Mintel report as “affluent”, are perhaps less Primark and more Prada than they’ve been given credit for.

Financial Times: Entrepreneurism in Northern Ireland takes on a local flavour. A report published by the Mintel Group last year forecast the specialty food market in Ireland to be worth €615m in 2012, with Northern Ireland accounting for more than a quarter of that figure.

Financial Times: Thousands gather to fight ravages of time. Research by Mintel suggests that about 75 per cent of the market in 2010 – worth £2.3bn

BBC News: Ice cream: How much would you pay? The UK’s ice cream, sorbet and frozen yogurt market has grown by 19% in the past five years, and is now worth £1.1 bn ($1.7bn). But volume sales are forecast to drop slightly to 343 million litres, says Amy Price, senior food analyst at market research firm Mintel.

The Guardian: Brits don’t cook any more, says Delia Smith. But is she right? Global market research analysts, Mintel also found in a survey last year of 1,332 internet users aged 18+ who have purchased food and drink on occasions in home, that 71% chose the following statement: ‘I tend to cook from scratch’.

New Statesman: In this week’s New Statesman: The dream ticket? Almost half of the people surveyed for a Mintel special report in 2009 blamed the rising tide of obesity on “laziness” and a fifth attributed it to greed.

The Grocer: Industry hails Paul Walsh’s achievements at Diageo. “Walsh foresaw the dramatic global growth of spirits at the expense of wine and beer” said Mintel global drinks analyst  Jonny Forsyth.

Retail Week: Infographic: Online grocery market shares. Source: Mintel International Group Ltd.

Food Manufacture: BLT is Britain’s favourite sandwich. Market analyst Mintel linked cautious consumer behaviour amid economic uncertainty to one in 3 workers cutting back on lunchtime spend last year.



Food and Drink EuropeTrend-spotter: The rise of slow-energy. There are two speeds when it comes to energy products: Slow and fast, says Mintel trend-spotting guru David Jago.



Fox Business: Card add-on products stage a comeback. Hronek at Mintel Comperemedia expects the card issuers will take time to adapt. “Based on what we’ve seen in the past few years, everything tends to come full circle,” she said. “It is just a matter of the industry adjusting to the new normal.”
Christian Science Monitor: Mike Jeffries wants no fat customers at A&F. Bad business?  According to a 2008 survey from the market research firm Mintel, the most frequently worn women’s size in the US is a 14, and an estimated 67 percent of Americans are considered plus-size.

Atlanta Journal Constitution: More gluten-free menu options on restaurant menus. According to Mintel, a marketing research company, mentions of gluten-free options on restaurant menus increased by 275 percent between 2009 and 2012.

MediaPost Marketing Daily: Consumer decisions in a green market. Mintel found that of those who believe it’s important to be seen as green (a category that I, myself, probably fall into), 24% admit to having purchased a green product just to demonstrate their environmental concerns (vs. 9% on average) and 20% “admit to having concealed recyclable trash in with their regular garbage so that others can’t tell they didn’t separate their recycling” (vs. an 8% average).

The Daily Meal: 5 beer cocktails we love. Craft beer, the must-have accessory of the barbecue season, nearly doubled in sales between 2007 and 2012, according to a report by Mintel research.



India ForbesClicks versus Bricks: The Battle for the High Street. But Richard Perks, retail analyst at Mintel, argues this is not a sign of terminal decline but that the high street is contracting and reinventing itself. “The majority of empty outlets are in tertiary and secondary positions.

Campaign Asia: Fast food brands strive to net early birds. Citing statistics from Mintel, she notes that McDonald’s breakfast makes up 25% of total sales in the United States, but it is less than 10% in China.



Jornal do Brasil: Brasil Brau cresce 50% e traz novidades na edição de 2013. De acordo com um levantamento da empresa de pesquisas Mintel, divulgado no final de 2012, o volume de vendas de cervejas “premium” — como são chamados os rótulos de marcas estrangeiras ou artesanais — aumentou 18% no Brasil no ano passado, em relação a 2010. A taxa de consumo de cerveja por habitante no Brasil (67,4 litros) equivale à de grandes mercados, como os Estados Unidos (75 litros) e o Reino Unido (64,7 litros).

Food Ingredients Brasil: Stevia product launches up 400% says Mintel. Research just announced by Mintel indicates that there was a 400% increase in the rollout of products containing stevia between 2008 and 2012 – and an increase of 158% between 2011 and 2012.

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