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4 WAYS BRANDS CAN UNLOCK FROZEN YOGURT’S POTENTIAL IN EUROPE
Along with syrup on bacon and peanut butter and jelly sandwiches, frozen yogurt is one of those American concepts which has struggled to find the same popularity in Europe, to the extent it’s enjoyed in the US. It’s long been considered an area with huge potential in Europe, given consumers existing familiarity with yogurt and its low-fat positioning. Yet it remains under developed, despite widespread agreement among Europeans that it is healthier than ice cream.
COLD OFF THE PRESS: CREATIVE MARKETING IN BRAZIL PUTS CONSUMERS’ BEER ON ICE
In Brazil, Glacial beer has created an ad that promises to chill beer in half the time. Glacial’s new ad is available in printed magazines and helps reduce the time it takes to chill a beverage. The ad comes with instructions which indicate that consumers should wrap the beer in the ad, douse it with water, and place it in the refrigerator. The ad is imbued with salt, which accelerates the freezing process as it brings down the freezing point of water.
“WHASSUP” BETWEEN BUDWEISER AND CRAFT BEER?
Recently, A-B InBev-owned US beer brand, Budweiser – perhaps best known in the UK for its “wassup” adverts – launched an ill-judged attack on craft beer drinkers. In an advert aired in the key slot on Super Bowl Sunday (a time when Americans watching TV adverts is as much of a spectacle as the game itself), Budweiser proclaims that is ‘not to be fussed over’ and that it is ‘brewed for drinking, not dissecting’.
At the recent Futuretail event in London, Mintel presented E@sy Street, one of our four key consumer trend predictions for 2015, offering us an opportunity to catch up on how this has already played out so far this year.
CLICKSTICK FRESHENS UP THE MATURE DEODORANT MARKET
It’s something that all of us rely on daily. However, the deodorant market has seen a lack of packaging innovation. The way we choose our deodorants is largely driven by brand loyalty, for example 44% of UK product users choose their deodorant based on the brand they trust. This relatively high brand loyalty could explain the lack of innovation we have seen. ClickStick, a new product developed by students from Princeton University, claims to be the world’s first smart electric deodorant.
5 SURPRISING WAYS SOY SAUCE IS DIPPING INTO FOOD INNOVATION
Soy sauce is one of the world’s oldest condiments and has been used in Asia for more than 2,500 years. It is rapidly proving its flexibility by featuring in different types of products that target different markets and demographics. We look at a few creative ways brands are innovating with Soy Sauce…
Kim Kardashian’s famous ‘selfies’ have been pretty unmissable recently, and when in late 2014, she posted a photograph of herself applying her base make-up and contouring her face using different shades to highlight and emphasise her features, the ‘selfie’ trend officially entered the make-up tutorial arena. Contouring then became a beauty buzzword, with many online tutorials appearing, informing women on how to use base make-up to enhance their bone structure and facial features.
JUICE MARKET REVIEW: A SQUEEZE ON THE MARKET
Food and drink markets are subject to limitations that many others are not. Given time and/or money many consumers could take more holidays, buy more clothes and get more gadgets for the home. However, there is only so much individuals can ingest. True, obesity rates are rising but, even so, there is only so much volume growth this can add to food and drink markets.
5 SURPRISING WAYS THE PET MARKET IS INNOVATING FOR PAMPERED PETS
Pets are undeniably close to our hearts, with nearly two thirds of US pet owners thinking of their pet as a member of the family and over one in five UK cat or dog owners saying they would cut back on spending on their own food before cutting back on spending on food for their pet. We take a look at five ways brands are innovating to create interesting treats and products for our furry friends around the world.
THE CANADIAN MILLENNIAL: THE FACTS YOU NEED TO KNOW
This demographic group brings with them a wealth of opportunities for brands looking to engage with them – but understanding true Millennial behavior rather than stereotypes is key to capitalising. Millennials are early adopters of technology and heavy users of online, social and mobile media. They also tend to have shorter attention spans and are actively in control of the content and marketing messages they receive.
