Mintel Newsletter June 2015

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IS CAPPUCCINO OFF THE MENU?
 Whilst the cappuccino may once have been a morning must have for many, the rise of alternative hot drinks have seen menus double in size in many places. Amidst the variety of choice, in many of its US outlets, Starbucks recently dropped the cappuccino from the menu. With this in mind, our expert analyst team takes a look at the consumer relationship with coffee and why there could be a gap in a menu near you.

THE 5 INNOVATIONS HEATING UP THE GERMAN BARBECUE MARKET
 Gone are the days when a sausage, ketchup, a bread roll and a beer or two made for a decent barbecue – German consumers are growing increasingly hungry for sophisticated grillables which cater to their individual health and lifestyle needs. Innovation is particularly important to German barbecuers, who according to Mintel’s research are the biggest lovers of grilling in Europe, with 45% saying they enjoy cooking on their barbecue.

COULD COLOUR CAPTURE TECHNOLOGY BE THE NEXT BIG BEAUTY STEP?
 Struggling to find exactly the right colour to suit their skintone or that right shade of red is an issue that many consumers face when shopping for beauty products and it could be technology that has the solution. SwatchMate has introduced a Colour Capturing Cube, a handheld equivalent of a digital pipette, that can collect colour from any physical surface, enabling the user to reproduce it at a later date using a digital design programme.

HOW CAN SMART APPLIANCES CAN HELP US UNDERSTAND HOW ENERGY IS USED?
 As consumers become increasingly connected, with the ability to solve a multitude of problems at the touch of a button, the issue of sustainability and energy usage is one that is not going ignored. Indeed, electricity continues to play an integral part in the modern family home. As predicted in Mintel’s 2015 consumer trends, manufacturers including BSH, LG, Electrolux and Samsung are beginning to develop white goods for ‘the connected home’, enabling consumers to control appliances from their smartphones.

FRANCE LEADS EUROPE IN ORGANIC FRUIT AND VEGETABLE NEW PRODUCT DEVELOPMENT
 When it comes to shopping for fruit and vegetables in France, French consumers are increasingly recognising the positives of organic produce. Indeed, commitment to organic market development is evidenced by the high proportion of fruit and vegetable new product development in France carrying an organic claim. In fact, France was the most active country in Europe in terms of organic fruit and vegetable new product development between 2012 and 2014.

SIX ACTIONS TO BECOME THE PERFECT PHARMACEUTICAL COMPANY
 Mintel’s latest Beauty & Personal Care webinar Health 2025 looks at how demographic changes and disruptive technologies will shape what consumers will want from pharmaceutical companies in the next decade. Here, Mintel’s Senior Trends Consultant Richard Cope looks at the six things the perfect pharmaceutical company will need do to engage consumers.

CAN ORGANIC DRIVE PENETRATION OF PACKAGED BABY FOOD IN INDIA?
 According to Mintel Market Sizes, India has the lowest per capita consumption of baby food globally, despite a high infant base. So what is the reason for this wide gap in packaged baby food consumption and number of infants to eat them? The reason is two fold. Firstly, there is a well-established culture of feeding babies with freshly cooked food, prepared at home. This combines with a lack of product advertisements, due to stringent legislations in India.

FIVE AREAS OF OPPORTUNITY FOR CARD MARKETERS IN CANADA
 Great ideas are worth reinventing for a new generation. This is the message Andrew Davidson, SVP Comperemedia at Mintel, took to Cardware 2015. The basic premise? Card marketers need to reinvent the value proposition for credit cards to reflect not only the changing attitudes of today’s Canadian consumer but also the changing marketing environment and rapid ascent of FinTech. Here he outlines five areas of opportunity for card marketers in Canada.

CRYSTAL PEPSI’S RUMOURED RETURN ACKNOWLEDGES COLOURS ARE PART OF CONSUMERS’ INGREDIENT CONCERNS
 Rumours have swirled around the re-launch of PepsiCo’s Crystal Pepsi brand. Voices for free-from formulations, natural claims and real ingredients are louder than ever, with artificial ingredients being one of the major pressures on the carbonated soft drink category. According to Mintel’s Carbonated Soft Drinks: Spotlight on Natural/Craft US 2015 report, the majority of US consumers (57%) agree that carbonated soft drinks made with natural ingredients are healthier than those made with artificial ingredients. Crystal Pepsi’s rumoured re-entrance to the US market would play on current natural and health trends.

BEAUTY SPOT: JACK’S BEAUTY DEPARTMENT, THE ONE-STOP BEAUTY SHOP IN BERLIN
 Make-up artist Miriam Jacks has a very high profile in Germany, especially in Berlin. In 2009 she opened her first store in Sredzkistrasse, a quiet street in Berlin’s Prenzlauer Berg area. From these small beginnings her business quickly expanded and in 2011 she was appointed L’Oréal’s National Make-up Artist. The latest development in Jack’s beauty store empire is Jack’s Beauty Department, located on Kastanienallee, one of the most high-profile streets in the entire Prenzlauer Berg area.