S04 Ep92

Exploring the DTC model and what drives consumer engagement

In today’s episode, host Samantha Dover is joined by two retail experts to discuss the direct-to-consumer (DTC) business model by defining what it is and making sense of what all the hype is about. They address the key benefits for brands, how to scale, who the best-in-class disruptors are, and what future opportunities exist in the marketplace. But before brands jump in, consider some of the red flags, including the purchase drivers that encourage consumers to buy direct and consumers’ barriers to entry. Mintel’s retail experts discuss these topics and more – listen now!

In today’s episode, host Samantha Dover is joined by two retail experts to discuss the direct-to-consumer (DTC) business model by defining what it is and making sense of what all the hype is about. They address the key benefits for brands, how to scale, who the best-in-class disruptors are, and what future opportunities exist in the marketplace. But before brands jump in, consider some of the red flags, including the purchase drivers that encourage consumers to buy direct and consumers’ barriers to entry. Mintel’s retail experts discuss these topics and more – listen now!

Learn more about the US and UK Direct-to-Consumer markets and buy a report today!
Looking for comprehensive insights and actionable intelligence on the US online beauty retail landscape?
Finalizing your back-to-school strategy? Download ‘5 ways to elevate your 2022 back-to-school marketing strategy’ and take planning to the next level.

Meet the Host
Samantha Dover
Category Director, Mintel Beauty & Personal Care
Meet the Guests
Nick Carroll
Retail Category Director, Mintel Reports UK
Katie Hansen
Retail and eCommerce Analyst, Mintel Reports US
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • What's driving US Direct-to-Consumer retailing?
    Brands must lean into personalization offerings and value-added services to get ahead....
    Find out more
  • Who is innovating in the UK Direct-to-Consumer market?
    DTC allows large brands to reduce dependency on retailers and puts start-ups front and centre....
    Learn more
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Emotional Branding in CPG: Why It Works and How to Do It Right Emotional Branding in CPG: Why It Works and How to Do It Right
Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know
Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG
The Rise of the CPG Subscription Economy: How Brands Can Adapt and Thrive The Rise of the CPG Subscription Economy: How Brands Can Adapt and Thrive
Talking Tariffs – Impact of tariffs on US brands Talking Tariffs – Impact of tariffs on US brands
Loyalty Programmes: How Retail Brands Are Driving Value Amid Inflation Loyalty Programmes: How Retail Brands Are Driving Value Amid Inflation
Subscribe to Mintel Spotlight
Related articles
Woman wearing a yellow blouse, standing in front of blue background, holding a pencil & looking thoughtful
August 26, 2025
Retail
Article
Emotional Branding in CPG: Why It Works and How to Do It Right
In today’s dynamic and digitally driven retail environment, connecting with consumers on a rational level is no longer enough. Brands are increasingly turning to emotional branding to forge meaningful relationships…
Read more
Gen Shopper, carrying several shopping bags and scrolling on their phone.
June 26, 2025
Retail
Article
Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know
Meet the Gen Z Consumer: Who is Gen Z, and How Do They Shop? Gen Z, comprising individuals born between 1997 and 2012, has become a formidable force in the…
Read more
A hand holds a lit, yellow lightbulb against a purple background to signify innovation.
June 24, 2025
Consumer Research
Article
Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG
The world of consumer packaged goods (CPG) has undergone drastic changes in recent years. From the rise of functional drinks to consumer demands for healthier options, companies are striving to…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events