S6 Ep140

The words 'AI' written in a speech bubble on a blue background.
How AI is supercharging market research and innovation

Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.

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Meet the Host
Andrew McDougall
Director, Mintel Beauty and Personal Care.
Meet the Guests
Ben Arnold
Global Head of Data Science, Mintel.
Jason Thomson
SVP of Innovation, Mintel.

About the Author

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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