Mintel Most Innovative
Not all innovation is equal. Now in its second year, Mintel Most Innovative celebrates the very best innovation in consumer packaged goods from around the world.
Submission entries are now closed. Stay tuned for the winner announcement.
Recognising the consumer products shaping what’s next
Like us, you understand what meaningful innovation looks like. The kind that responds to evolving consumer needs, anticipates market shifts, and raises the bar for what a category can be.
Mintel Most Innovative shine’s a light on the products that do just that. Not simply new for the sake of it, but considered, relevant, and built for what’s next. These are the innovations that shape the direction of their category, and reflect a deeper understanding of where consumers are headed.
So, have you taken sharp consumer insight and turned it into something that sets a new standard for functionality, flavour or desirability?
Industry Tracks
Mintel Most Innovative recognises excellence across three industry tracks: Beauty & Personal Care, Food & Drink, and Household. In each region— Americas, APAC, and EMEA —10 winning products will be selected per track, based on Mintel’s innovation criteria.
All winners are considered equally innovative. There are no rankings, medals, or tiers. These are the launches that define where consumer innovation is heading and who’s leading it.
Beauty & Personal Care
• Bodycare
• Colour Cosmetics
• Facial Skincare
• Fragrance
• Haircare
• Oral Care
• Shave / Depilatories / Deodorants
• Soap / Bath / Shower
• Suncare
Food & Drink
• Alcoholic Drinks
• Bakery
• Dairy
• Dessert & Ice Cream
• Meals & Meal Components
• Non-Alcoholic Drinks
• Pet Food
• Sides & Sauces
• Snacks
• Sugar Confectionery
• VMS & Nutritional Products
Household
• Fabric Care
• Toilet Care
• Surface Care
• Dish Care
• Air Care
• Pet Care
