S02 Ep33
Sensory triggers: The influence the senses have on perception and emotional response
In this episode, Mintel experts discuss the power the senses – specifically smell and taste – have on the human experience. As the world becomes more digital, how are food, drink, beauty, and personal care brands adapting their innovation and messaging strategies to engage the senses and elicit emotion? Certain scents or tastes can transport consumers to a different place or time and evoke a strong memory (you’re thinking about one right now, aren’t you?). This can be a powerful tool for brands to wield – when done correctly. Join us to find out more!
Whether commuting on the train, running in the park, or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation, and data-driven intelligence.
In this episode, Mintel experts discuss the power the senses – specifically smell and taste – have on the human experience. As the world becomes more digital, how are food, drink, beauty, and personal care brands adapting their innovation and messaging strategies to engage the senses and elicit emotion? Certain scents or tastes can transport consumers to a different place or time and evoke a strong memory (you’re thinking about one right now, aren’t you?). This can be a powerful tool for brands to wield – when done correctly. Join us to find out more!
About the Author
Mintel News
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.
-
Discover your next big breakthroughGet smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....View Reports -
2026 Global PredictionsOur Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...Download now
-
Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?Ask for a customised strategic solution from Mintel Consulting today....Find out more
Free market intelligence downloads
-
Food and DrinkDownload
Food & Drink Landscape: Asia Pacific 2026
Explore the key shifts shaping food and drink across Asia Pacific, from evolving definitions of value to everyday performance and culturally relevant innovation.Download -
Beauty and Personal CareDownload
Beauty & Personal Care Landscape: Asia Pacific 2026
Beauty and personal care in APAC is increasingly intersecting with health, functionality and longevity, creating new consumer expectations and trends.Download -
Consumer ResearchDownload
The Visibility Gap™
Rooted in the US Midwest, South, and Southeast, the Missed Majority reflects a broader consumer mindset often underrepresented in the data signals brands rely on most.Download -
Consumer ResearchDownload
The Connection Economy
The UK has moved from omni- into permacrisis as economic pressure, geopolitical instability, the climate crisis and the accelerating race around AI have become part of everyday life.Download -
Consumer ResearchDownload
The New World of Wellness from Mintel
Gain a complete view of the wellness marketplace and unlock wellness opportunities with predictive insight, thought leadership and the direction to fuel growth.Download -
Food and DrinkDownload
Snacking Texture Wars
Is texture the new flavour? Pinpoint where the next growth opportunities will emerge in the US Snacking category with this new report.Download -
Food and DrinkDownload
The Next BIG Whitespace in Drinks
Discover the next big opportunity in carbonated soft drinks (CSDs) and learn how brands can move first in this space with this new report.Download -
Beauty and Personal CareDownload
5 Beauty & Personal Care Demand Signals
Explore the emerging beauty trends shaping 2026 and the opportunities brands should be watching now in this report from Black Swan Data.Download
