Britain's army of real life Super Grans
Latest research from MINTEL finds that there is more to Britain’s grannies than baking, knitting and a round of bridge. The 21st century granny offers their family invaluable support, providing anything from practical help for the home and financial assistance to regular childcare and even comfort to elderly relatives.Today, more than a third (34%) of grandmothers look after their grandchildren while the parents are working or simply out and about. This is particularly true of those aged under 65, with around half (52%) offering some kind of child care assistance.
MintelAdmin
More from Mintel
-
Discover your next big breakthroughGet smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....View Reports
-
2026 Global PredictionsOur Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...Download now
-
Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?Ask for a customised strategic solution from Mintel Consulting today....Find out more
Press Release
2005
0
Related articles
October 9, 2025
Food and Drink
Article
Mintel, the global leader in market intelligence, has announced today three key predictions that highlight opportunities for food and drink brands to strengthen consumers’ resolve to endure adversity now and…
May 28, 2025
Consumer
Article
From gourmet chicken with customised spice levels to a banquet of dipping sauce choices, chickenshops are proving particularly appealing to the better-off £75k plus household income group whoare far more…
May 26, 2025
Food and Drink
Article
Mintel’s latest research highlights a significant gap between Indian consumer demand and industry innovation in the sugar confectionery space. Although children represent a key audience for candy brands, only 1.5%…