British pack in traditional package holiday

September 29, 2004

With the summer holidays now a distant memory and the dark nights setting in, latest research from MINTEL shows that the quintessentially English holidaymaker is facing extinction. Not only has the archetypal package holiday lost out to the more modern independently booked trip, British adults now look for more than simply egg, chips and a pint in front of the football. While ‘a place to relax and unwind’ (61%) is the number one priority, it turns out that the typical British tourist is in fact more of a ‘culture vulture’ than we are often led to believe. Indeed, ‘an interesting landscape’ (42%), ‘experiencing a different culture’ and ‘cities, heritage or architecture to see’ (both 40%) make up the top three wishes, following ‘a place to relax and unwind’. These preferences are some way ahead of ‘a beach or pool’ (36%) and considerably more important than ‘good shopping’ (14%), ‘familiar food’ (13%) or having ‘other Brits around’ (7%).

Related articles
March 27, 2024
Travel
Article
The climate emergency is making staycations more appealing, according to new research from Mintel, as 56% of UK holidaymakers say they are likely to choose staycations above holidays abroad for…
February 27, 2024
Thai consumers are increasingly turning to online channels for travel inspiration and to share their experiences, according to Mintel research. Before embarking on a trip, 53% of…
September 5, 2023
Consumer
Article
Mintel, the experts in what consumers want and why, just launched their Chinese Consumer 2023 report, an annual summary of China’s economic development, changes in population structure and consumer lifestyle…

Download the Latest Market Intelligence