Butter sales pack a punch, while margarine market goes soft

October 26, 2005

New research from MINTEL finds Britons going back to butter, as margarine sales continue to melt away. In 2004, British consumers packed away a weighty 107,000 tonnes of butter, up 8% on 2002 figures, with volume sales set to hit the 110,000 tonne mark this year. Meanwhile, spending on butter increased by an even greater amount (15%) between 2002 and 2004, to reach some £363 million in 2004, with Brits expected to fork out a further £375 million on butter this year alone. What is more, in 2004 butter accounted for some 43% of the total £849 million yellow fats market, up from just 39% two years earlier. The main boost for the market has come from spreadable butter, which in volume terms increased by some 29% between 2002 and 2004 and by some 33% in value terms over the same period.

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