Three in ten (31%) British adults spent more this Christmas than they did on Christmas 2007Many of us had good intentions to be a little more frugal this Christmas than last. But despite the doom and gloom, latest research from Mintel shows that, for some, the spirit of Christmas was simply too much to resist. In October last year, as many as two in five (41%) adults said that they planned to spend less at Christmas than they had done in 2007. But new figures just released show that only 28% of adults said they actually managed to do this. Meanwhile, at the other end of the spectrum, three in ten (31%) adults spent more than they did in 2007, compared to just 19% who had planned to spend more, when asked in October.

Related Insights

Press Release
Mintel’s “Look Ahead: Chinese New Year, China, 2026” reveals that the upcoming nine‑day Spring Festival holiday will redefine how consumers across China and the region celebrate the season. Expected to be the “longest…
Press Release
New Mintel research reveals that four in ten (41%) US consumers agree that social media influencers inspire them to make positive life changes, a 24% increase from 2022 (33%).
Press Release
Thailand’s pet market is undergoing a significant shift, with growing interest in wellness, longevity, and sustainability among pet owners. According to recent research from Mintel, these evolving preferences are…
Press Release
Four out of ten (40%) LGBTQ+ individuals say they’re anxious compared to just 3 in 10 (30%) of the population as a whole, according to new Mintel…