Consumers Losing Interest In Soy Products

Chicago, IL, December 9, 2004 — Consumers may be losing their enthusiasm for soy, according to a recent report from Mintel. Although figures show a 17% increase in sales of soy food and drink products between 2001 and 2002, sales slowed by 2003. The market continued to show growth between 2003 and 2004, but the increase was recorded at just 6%.Mintel’s exclusive consumer research also shows a decline in usage with 27% reporting using soy products in 2004 vs. 30% in 2002. The decline in usage of these products may point to a change in consumers’ interest in the soy foods currently on the market, or suggest an overall change in their attitudes towards soy as an ingredient or platform for health.