Mintel Comperemedia Reports 6 Percent Growth in Credit Cards and 13 Percent Growth in Insurance Mail VolumesBoth credit card and insurance acquisition mail volumes have shown substantial growth over 2005 numbers, according to Mintel Comperemedia. The competitive intelligence service analyzes direct mail, e-mail marketing, and print media, and these areas have made clear gains during the past year due to an increase in campaign launch activity. In the credit card sector, more than 9.2 billion acquisition direct mail pieces were distributed to American consumers in 2006 to solicit new and continued business. Chase was the top mailer for the year, sending out more than 1.7 billion acquisition direct mail pieces. This is a 4 percent decline from 2005, where Chase still held the top spot. Rounding out the top five for 2006 were Capital One Bank, American Express, Citibank, and Bank of America. Capital One posted at 13 percent gain over 2005 in their direct mail activity, demonstrating the biggest gain of the top five.

MintelAdmin
More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Subscribe to Press Releases
Contact Press Office
Related articles
May 28, 2025
Consumer
Article
From gourmet chicken with customised spice levels to a banquet of dipping sauce choices, chickenshops are proving particularly appealing to the better-off £75k plus household income group whoare far more…

Free market intelligence downloads