Financial Services Companies Reduce Direct Mail
Mintel Comperemedia observes decline during first quarter of 2008With the economy shaken and Americans uncertain about their finances, leading financial services companies are cutting back on direct mail. Mintel Comperemedia reports that in the first quarter of 2008, the estimated number of direct mailings sent from banking, credit card, investment, and mortgage and loan companies fell 10%.This drop in direct mail follows a year of steady declines as financial services companies reassess their marketing strategies for credit-stretched consumers. Mintel Comperemedia estimates financial services direct mail volume at 4.2 billion for Q1 2008, 13% lower than the 4.8 billion estimated for Q1 2007.
MintelAdmin
More from Mintel
-
Discover your next big breakthroughGet smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....View Reports
-
2025 Global TrendsUnderstand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....Discover trends
-
Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?Ask for a customised strategic solution from Mintel Consulting today....Find out more
Press Release
2008
0
Related articles
May 28, 2025
Consumer
Article
From gourmet chicken with customised spice levels to a banquet of dipping sauce choices, chickenshops are proving particularly appealing to the better-off £75k plus household income group whoare far more…