Food Miles: Miles more progress to be made

July 31, 2007

Flying round the Caribbean and South Africa, Brazil and Israel, may sound like the holiday of a lifetime, but in fact it is just the route your morning fruit salad is likely to have taken to reach the breakfast table. And although this may sound exotic, latest research from MINTEL shows that we Brits are trying to steer clear of produce with high food miles, and are unhappy that more is not being made of our local, home-grown food.MINTEL’s exclusive consumer research shows that as many as two in five (41%) believe producers and supermarkets should provide more details about food miles on the products they sell. Meanwhile, one in five (19%) of us already try to avoid products with high food miles by looking at where the products were grown.

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