Latest research from MINTEL shows that Brits have gone blooming mad for fresh herbs. Sales have blossomed by more than 50% in the last five years alone, to reach an impressive £46 million this year. “Fresh herbs are flourishing, not least because they fit in with the trend towards using fresh and natural produce. They are also good for you, they season without adding calories and are often seen as a key ingredient in good quality recipes,” comments Katy Child, senior analyst at MINTEL.

MintelAdmin
More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Mintel Announces 2026 Food and Drink Predictions   Mintel Announces 2026 Food and Drink Predictions  
‘Posh poultry’ — more better-off Brits eating at chicken shops ‘Posh poultry’ — more better-off Brits eating at chicken shops
A third of Indian parents seek lower-sugar candy for kids, yet local innovation lags A third of Indian parents seek lower-sugar candy for kids, yet local innovation lags
Flavour Innovation in 2025 and Beyond: Key Trends Shaping the Future of Food and Drink Flavour Innovation in 2025 and Beyond: Key Trends Shaping the Future of Food and Drink
Indian Gen Z crave healthy non-alcoholic beverages yet lean toward indulgent choices Indian Gen Z crave healthy non-alcoholic beverages yet lean toward indulgent choices
Mintel announces Global Food and Drink Trends for 2025 Mintel announces Global Food and Drink Trends for 2025
Subscribe to Press Releases
Contact Press Office
Related articles
Mintel Announces 2026 Food and Drink Predictions  
October 9, 2025
Food and Drink
Article
Mintel Announces 2026 Food and Drink Predictions  
Mintel, the global leader in market intelligence, has announced today three key predictions that highlight opportunities for food and drink brands to strengthen consumers’ resolve to endure adversity now and…
Read more
Chicken nuggets
May 28, 2025
Consumer
Article
‘Posh poultry’ — more better-off Brits eating at chicken shops
From gourmet chicken with customised spice levels to a banquet of dipping sauce choices, chickenshops are proving particularly appealing to the better-off £75k plus household income group whoare far more…
Read more
Lollipops, sweets and candies.
May 26, 2025
Food and Drink
Article
A third of Indian parents seek lower-sugar candy for kids, yet local innovation lags
Mintel’s latest research highlights a significant gap between Indian consumer demand and industry innovation in the sugar confectionery space. Although children represent a key audience for candy brands, only 1.5%…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events