Mintel welcomes Tonya Roberts as new multicultural analyst

“Chicago (March 7, 2013) – Mintel, the leading global supplier of consumer, product and media intelligence is pleased to announce the addition of Tonya Roberts to their reports team. Tonya will join Mintel as a multicultural analyst with more than 20 years of market research experience.

“We are excited to have Tonya join the multicultural team. Her vast knowledge of the African-American consumer allows us to expand Mintel’s consumer insight expertise to deliver exactly what our clients are looking for,””says Leylha Ahuile, senior analyst of multicultural reports at Mintel.

Tonya’s extensive market research background encompasses a wide variety of industries, including consumer packaged goods, automotive, insurance, quick service restaurants, beverage, electronics/technology, gaming, travel and tourism, financial services and healthcare.

Most recently she worked at Burrell Communications, one of the largest African-American ad agencies in the US as associate director of consumer insights, where she was responsible for developing the agency’s merchandisable, proprietary research studies, as well as conducting primary research across a wide variety of industries. Additionally, Tonya’s research studies earned her previous employer two ARF David Ogilvy Awards.

“During my time at Burrell, Mintel products were some of my favorite tools. It is a pleasure to join the Mintel team. I’m looking forward to enhancing what already is a fabulous product,””adds Tonya Roberts, multicultural analyst at Mintel.

Tonya attended Concordia Lutheran College where she studied business administration. In her role as multicultural analyst she will develop and expand Mintel’s leading coverage of the Hispanic, Asian, and African-American consumer. Her passion for shopping and cooking will shine through in her consumer reports as she delves into the retailing and food preferences of the multicultural consumer.