Most British travellers undeterred by terrorism and natural disasters

April 5, 2006

British holiday-makers prove to be a resilient lot in the face of natural disasters and terrorism attacks, especially if a discount is on offer. According to latest research from MINTEL as many as two-thirds (67%) of British adults say that they will not give in to terrorism and let it prevent them from visiting places that have suffered a terrorist attack. What is more, almost half of adults (49%) said that as more of these events occur, they are becoming hardened to them, and would not be discouraged from travelling as much as they would have been 5 years ago. Indeed, MINTEL’s research shows that the British are travelling abroad at a faster rate than ever before, despite a series of devastating terrorist attacks, natural disasters and health scares since the start of the millennium. Between 2000 and 2005 the outbound market increased by an estimated 22% to almost 45 million trips, overtaking the domestic market, which is continuing to decline and stood at just 41 million trips last year.

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