Mums the word when it comes to child's play

September 29, 2004

Latest research from Mintel finds British mums keeping a close eye on their children’s leisure time. While mums carefully limit the amount of time their children spend playing computer games or watching television, it seems that Britain’s men are taking more of a ‘hands off’ approach, when it comes to entertaining their kids. ” Although more women are now in full-time employment, there still remain key differences between the sexes in relation to attitudes towards children’s toys and games, influenced to a degree by the amount of time spent at home with children. Women are generally more proactive in ensuring that their children engage in a range of educational and other activities, while men are more likely to take less interest in the leisure activities of their children. By contrast, men are more likely to indulge a child’s passion for the latest high-tech games ” comments Katy Mclaughlin, Senior Retail Analyst.

Related articles
February 27, 2024
Thai consumers are increasingly turning to online channels for travel inspiration and to share their experiences, according to Mintel research. Before embarking on a trip, 53% of…
November 30, 2023
Inflation has changed the way consumers spend their money. It has also changed the way they live. The latest research from Mintel reveals that 48% of Thais…
November 23, 2023
Despite financial instability, 50% of Indian consumers are focusing on enjoying the present moment and making financial decisions that emphasize immediate gratification. According to new Mintel research,…

Download the Latest Market Intelligence