Toddler and Organic Foods Key to Reviving Slowing $3.5 Billion Baby Food and Drink Market

October 25, 2006

Organic Baby and Toddler-Focused Food Products Show Possible Signs of Sales Relief in Declining MarketChicago (October 26, 2006)— According to a new Mintel report, the baby food and drink market is forecast to increase modestly over the next five years. The market, estimated this year at $3.5 billion, is predicted to only reach $3.6 billion in 2011. With birth rates not expected to rise dramatically, companies are looking for new options to boost sales within the baby food and drink market. Toddler-focused foods and organic products are new avenues that manufacturers can explore to address new markets within the category.There is a major opportunity to increase category sales through toddler-focused food and drink products. According to the report, more than 60 percent of respondents who have kids age three or under at home said that they use or plan to use a combination of adult foods and specially-made toddler foods. An additional 14 percent said they use or plan to use only toddler foods to feed their child.

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