Privacy Policy

Mintel Privacy Statement

Mintel is committed to securing your personal data and respecting the choices you make. “Personal data” is any information from which you could be personally identified. This statement informs you of our collection and privacy practices for personal data.

Mintel operates procedures in line with the EU General Data Protection Regulation and/or local applicable laws.

We advise our data subjects to who the California Consumer Privacy Act of 2018 (“CCPA”) is applicable to please review this additional section ( in addition to the below information.

Our Principles

We operate a privacy program within Mintel to meet our data protection obligations and principles. Those principles are as follows:

Be lawful, fair and transparent

Where we process the personal data of clients, our employees, third parties or private individuals, our practices should be lawful, fair and clear in purpose. To achieve this we shall ensure that we hold a legal basis, consent, or a balanced legitimate business reason to process personal data in our business practices.

For Example:

  • Where you are a Mintel client. To service our relationship, we shall rely upon the performance of a contract to offer you support, service update news, collect usage metrics, record interactions during the duration of the relationship.
  • Where you have downloaded Mintel content as an interested party. We will seek and rely upon your consent to offer newsletters, similar content alerts, etc., and offer you the chance to change your preferences.
  • Where we connect with you as a potential business client. We shall describe who we are, why we are contacting you and shall respect your right to end that communication. We will rely upon legitimate interest to perform this business requirement.

Provide clear information & choice

Mintel shall be clear on what we do, providing information and choice when collecting and processing personal data. We shall not use personal data in a way incompatible with these principles, our notices and this privacy statement.

Our clients, staff, job applicants and partners will be provided with reasonable means to review, amend and delete personal data each has shared with Mintel.

Accurate and limited in purpose

We only use personal data for the described purposes or entirely compatible purposes in accordance with law. We shall take reasonable steps to ensure that personal data remains accurate, complete and current. Mintel respect your data rights.

Data security

Mintel protect all personal data against disclosure or unauthorised access using a variety of technical, physical and administrative measures.

Onward transfer

Where we transfer or share personal data with third parties, or in different regions of the world, we shall seek equivalent levels of protection through due diligence and contract.

Where we transfer EU personal data outside of the EEA, we shall seek and apply adequate safeguards such as:

Privacy Shield (pre July 2020) – an assurance scheme between EU and United States entities

Standard Model Clauses – a legal and contractual agreement describing adequate protection of data in the performance of a contract.

Explicit Consent – seeking clear consent from the data subject.

For a more detailed description of Mintel’s personal data transfers please contact us at

Protecting Your Data

Where we collect, store, process or transfer personal data Mintel will use physical, technical and administrative controls to protect that data. Where we are required to process payment or password information, we will protect the information using an enterprise level encryption protocol such as TLS (Transport Layer Security).

How We Use Data

Mintel collect and use personal data in person, verbally and electronically to manage how we interact and deliver personal experience to you and grow our business. Those purposes include:

Customer Experience:
We will utilise your data to deliver customer support, personalise your online experience and create services and opportunities tailored to your preferences. Often we will hold client training and events onsite, online and over the phone.

To develop our services, create new features and understand our offering, Mintel incorporate some data analysis activities, web analytics and cookies to help us make decisions within the business.

Marketing & Communication:
To tell you all about services in which you have expressed an interest we will present you with insight and offers/sales opportunities in line with your privacy preferences.

Business Operations:
To operate our business we use personnel recruitment and training data, integrate security into our websites and our physical locations and collect information to detect crime and remain compliant with applicable laws protecting ourselves, our clients and relevant third parties. We will maintain copies of data for backup and business continuity purposes.

Administrative Support:
We will use your data to support your requests, assist with ordering of our services and maintain appropriate contact with our people and clients. Mintel will retain some information to resolve disputes as required.

Data We Collect

You will not always be required to share the personal data that we request and we will attempt to collect no more than is fit for purpose; however in some circumstances we may be unable to meet your needs without it, our process is likely to depend on the nature of the interaction.

At Mintel, we collect personal data through a variety of sources across the business inclusive of:

Contact Data – We may collect personal and/or business contact data including your first name, last name, mailing address, telephone number, fax number, email address and other similar contact information.

Account Data – We collect information such as purchase/sale history and service interest(s) to serve our clients.

Location Data – Network IP addressing may allow us to identify a general country or region as part of Mintel’s analytics capability; this data may also be used to provide support and/or protect our computer systems.

Detailed Location Data – A more detailed location when you enable location-based services on a device or when you choose to provide location related information during a registration.

CCTV images – At our premises across Mintel, we operate CCTV schemes for the purposes of crime prevention.

Application Data – We collect some information related to applications such as location, language, data sharing choices and update details.

Website Browsing Data – We collect information about your visits to and your activity on our websites that you view and interact with, the address of the website from which you arrived and other clickstream behaviour such as the pages you view or the links you click. Some of this information is collected using Automatic Data Collection Tools which include cookies, web beacons and embedded web links.

Anonymous or Aggregated Data – We may collect anonymous and/or aggregated information during the course of our operations, we may also apply a process of de-identification to your data to making it unlikely to identify you.

Security Credentials Data – We collect user IDs, passwords, and similar security information required for authentication to our websites and services.

Demographic Data – We may collect, or obtain from third parties, certain demographic data including country, gender, age and preferred language.

Preferences – We collect information about your preferences and interests as they relate to our services and how you prefer to receive communications from us.

Jobseeker Data – Where you seek employment with Mintel we will collect typical information in line with this process, such as employment history, education, qualifications and identification data.

Other Unique Identifying Information – Examples of other unique information that we may collect from you include information you provide when you interact in-person, online or by phone or mail.

Collection of special categories of data

“Special categories of data” is defined by the General Data Protection Regulation (GDPR) as processing of personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation.

Mintel do not collect these types of information on our clients, partners or service users.

These special classes of personal data are only ever collected in the course of seeking or actual employment with Mintel for the purposes of compliance with the law and required business operations.

Collection of children’s information

Mintel does not focus data research on children under 16 years of age. In the event that collection from a child under the age of 16 years old occurs Mintel will comply with applicable laws regarding the collection of data about children. Please contact us at if you have an enquiry on this topic.

Collection of data for research purposes

Data collected for research purposes is processed for commercial purposes with no medical intent. All data is collected and processed in accordance with Mintel’s data policies, which data largely will be aggregated and anonymous. Research data is collected for the context of commercial marketing research. Please contact us at if you have an enquiry on this topic.

Sharing Your Data


Mintel on occasion shall share your personal data as outlined below:

Companies within the Mintel group
We may transfer your data within the Mintel group of companies for the purposes outlined in this privacy statement. These entities exist globally inclusive of the US and are bound by our privacy requirements and inter-company model clauses in the contract.

Compliance with the Law
Where we have an obligation to comply with law enforcement, the courts or other recognised authorities or to protect Mintel’s legitimate interests in line with the law, we may be required to share or reproduce personal data to satisfy those requirements.

Business Transactions
Where Mintel process online transactions, your payment details are sent via a trusted third party payment gateway. Mintel does not hold or store card details on our systems.

Third Party Service providers
Mintel may collect information from or with third party service providers (including sub- processors, contractors and designated agents) to enhance or manage aspects of our business operations. Please contact our DPO for full details.

Mintel Clients
Mintel may share account and usage information of an end user, maintained under a client’s subscription, with that client.

The third party service providers, to whom we entrust your Personal Information may include, providers of analytic data services, payment services, marketing services, sales services, hosting services, survey services (including survey platforms), storage transfers and warehouse services and content management tools (CRM), we may also use additional services to assist with our subscription services, recruitment and administration, verifications, customer support (including platforms may record (audio or video recordings) customer meetings. Our third party service providers may contain links to other websites not controlled by us, and these other websites may reference or link to our Services; we encourage you to read the privacy policies applicable to these other websites.

Examples of third party service providers include: LinkedIn Navigator, Dun and Bradstreet insights, Gong, Spiro, Snowflake, Fivetran, SalesLoft, Mixpanel, Looker, Dotdigital, Spiro, Salesforce (our CRM) and EDS. (Mintel employees we also encourage you to visit our ‘GDPR Privacy Notice for Employees, Contractors and other workers’ for additional details).

A note on our CRM system, our trusted, historic agent OCO Global Limited is a joint controller in relation to the generation and capturing of the data held on this system for some of our clients. As always please speak to our DPO or contact OCO direct.

How We Use Automatic Data Collection Tools

To accurately understand our clients’ use of our services, optimise our web content for you and serve you with the most relevant content, we use Mintel and other companies’ cookies, web beacons and embedded hyperlinks.

What are cookies & how do we use them?

When you visit a website, small text files are placed upon your device and can be read by the website owner. Some are temporary and are deleted when you shut the web browser, some remain on your device for longer or until deleted.

Cookies serve a variety of purposes inclusive of browser identification, remembering you and your choices, personalisation of the experience, website performance and usage analytics.

To change your cookie preferences see the “Respecting Your Privacy Preferences” section of this privacy statement.

What are web beacons & how do we use them?

Web beacons (usually in combination with cookies) is an embedded image which can compile information about your website usage and your interaction with email or other communications, to measure performance, understand usage and to provide content.

For instance, we may include web beacons in our promotional email messages or newsletters to determine whether our messages have been opened or acted upon and whether our mailing tools are working correctly.

To change your web beacon preferences see the “Respecting Your Privacy Preferences” section of this privacy statement.

Embedded hyperlinks

Mintel may use hyperlinks to determine the effectiveness of our initiatives. For example, in emails we could determine whether you have clicked a link, and this interaction may be connected to your personal identity.

Mandatory client messaging

To operate our business there are some circumstances where we are obliged to remain in touch. For example:

  • Contract related – inclusion or removal of new content within the subscription as part of renewal negotiations.
  • Service related – adjustments to our service model which may impact how users interact with us.
  • T&C related – relevant reminders or changes to the terms and conditions of a customer agreement.
  • Legal related – A result of changing legislation where we are required to communicate to our user community.

Respecting Your Privacy Preferences

We shall seek your permission when we collect your personal data regardless of the collection method and give you tools to manage your relationship with us. To assist with selecting your preferences across systems you can:

Manage your email preferences:

  • Our unsubscribe service found in our emails
  • Managing an existing account(s) here
  • Registering your preference with us at

Manage your cookie preferences:

  • A descriptive of Mintel’s cookie usage inclusive of how to choose, opt out or reject cookies is available here
  • Select a general setting for cookies from your browser. has guidance on how to do this.
  • Your browser may incorporate the “Do Not Track” feature which sends a request to websites. At this time no industry standard exists and as such our websites may not respect this. As the standard is developed, Mintel will consider how to respond

Understand web beacons:

Web beacons are an embedded part of a web page and may not always be straightforward to refuse, although they can be disabled when embedded in email by setting your email client to not download images.

Web beacons can also be disrupted by opting out of third party cookies in your browser settings.

Exercising your rights

You have the right to access any personal data that you have provided to us or that we maintain about you. In addition, you have the right to withdraw any consent previously granted or to request correction, amendment, restriction, anonymization or deletion of your personal data and to request an explanation of the processing.

In certain cases, your request may be denied where we have a legitimate reason to do so. You can expect that we will explain our decision if this applies.

This type of request should be received in writing. Email or Post is fine.

Contact us

If you would like to contact us regarding our privacy statement, register a subject access request or just have a question, then please get in touch. All communication will be treated as confidential, and we will respond to you in a timely manner.

The Data Protection team
Mintel Group Ltd.
Mintel House
4 Playhouse Yard
London, England


I have a complaint

We want to resolve your problems and would like you to give us the opportunity. However, if we are unable to do so, then you have the right to contact the Supervisory Authority regarding a personal data matter. You can contact Mintel or the Information Commissioner’s Office in the UK for guidance.

Changes to Our Privacy Statement

From time to time we may be required to revise the content of this privacy statement. If we do so, for example due to material changes to our practices, then we will consider the effect on those on whom we hold personal data and publish here the revised privacy statement.

This statement was reviewed on: 15 May 2023.