Expert insights to drive Beauty & Personal Care growth
Meet the BPC “What’s next” team
You know Mintel for world-trusted data and expert category analysis. At Mintel Consulting, our global beauty specialists apply that data, and much more, to inform beauty and personal care brands on “What’s next”, to drive innovation, demand and expansion.
Below is a taster of some of the areas our BPC consulting experts have been focusing on over the last 6 months. Download or listen to the content to see how this type of thinking – rooted in beauty trend forecasting and brand strategy consulting – could help you unlock new growth opportunities for your brand.
How loyal is the target market to our brand?
Building loyalty and expanding your consumer base – How to Throw a Halo Over Your Hero Products – (Now available as a PDF)
Even the most successful Hero product must evolve to maintain relevance in a competitive beauty market. Our beauty industry consultants, Jack Duckett, Isabel Evans and Vivienne Rudd, explore the role of Hero Beauty products, and how brands can use market research and consultancy insights to ensure they remain relevant and exciting enough to hold their own against a wave of new products competing for consumers’ attention.
Is this a market and category opportunity?
Increasing consumer demand – Reversing the Invisibility of Native American Beauty – (Now available as a PDF)
At Mintel Consulting, our market research and consulting experts not only excel in identifying new markets for growth but also in demonstrating how to expand and strengthen existing product ranges and capitalise on opportunities.
During Thanksgiving, BPC consulting specialist Alisha Taylor (AMERs) analysed how beauty brands are – or are not – focusing on Native American beauty products and explored how brands could better appeal to this niche yet valuable market within North America.
Are we optimising our on-shelf experience?
Standing out on the shelf in retail environments – Cosmetic Design Asia – (Available as a Podcast and Article)
Beyond product development, Mintel Consulting helps brands refine their retail presence and stand out in an increasingly crowded market. Sharon Kwek, BPC Consulting Director (APAC), discusses how health and beauty chains in the APAC region are evolving to meet the growing wellness demands of today’s consumers. As retailers navigate the challenge of capturing the attention of an over-stimulated audience, she highlights the importance of catering to customer needs and enhancing in-store shopping experiences to drive engagement.
What ingredients or claims should we use in future products?
Formulation strategy opportunities for growth – Ozempic – (Now available as a PDF)
At Mintel consulting, our market research and consultancy experts help brands navigate ingredient innovation and claims to drive long-term success.
Senior BPC Consultant, Vivienne Rudd (EMEA), is a leading voice on the impact of weight-loss drugs in BPC. She regularly advises leading beauty brands on the escalating impact of such drugs, along with other emerging ingredients, that present product development opportunities.
Vivienne believes the impact of weight-loss drugs is just the start. Through beauty trend forecasting, she informs on how more brands can capitalise on these long-term opportunities with relevant claims, high-impact ingredients and refined communication strategies.
What macro and micro trends are impacting our industry?
Opportunities to propel Innovation and demand – Beauty Trends 2025 – (Podcast Available)
In this Little Conversations episode, hosted by Andrew McDougall, Director of Mintel Beauty and Personal Care and featuring beauty industry consultants Alex Fisher (Associate Principal Consultant) and Vivienne Rudd (Senior Consultant), these three thought leaders give their take on the biggest 2025’s beauty trends and how these shifts will impact brands’ focus in the short and long term.
Want to learn more? Download the full set of PDFs here
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