Mintel uncovers how the 2022 global consumer trends will shape the food and drink industry, and the opportunity areas they present for future proofing your consumer engagement strategy. The session will include detail on evolving consumer motivations and food and drink product examples from across the region.

In Control
In times of uncertainty, consumers crave a sense of agency over their lives. Food, drink and foodservice brands will need to be more transparent and give consumers the information they need to feel educated and empowered to confidently make choices for themselves and their families.

Enjoyment Everywhere
Having endured lockdowns, consumers are eager to break out of their confines and explore, play and embrace novel experiences. Consumers will be seeking joyful products that amplify the flavors, colors, textures, aromas and interactivity of food, drink and foodservice.

Flexible Spaces
Retailers, restaurants and brands can create multifunctional and meaningful spaces where consumers can connect, shop and eat in-person or online. Companies will creatively use food, drink and foodservice venues as forums where consumers can spend time, express themselves and meet new people.

If you want to find out more or have specific questions about the food and drink applications in Australia or South APAC, get in touch with us today.

Meet the Presenter

Cormac Henry

Global Food & Drink and Purchase Intelligence Analyst

Based in Sydney, Cormac has over 8 years of experience in FMCG insights. In his current role as Global Food & Drink and Purchase Intelligence Analyst, Cormac tracks market trends, consumer behaviour and product innovation to provide cross category insights. With expertise in our Purchase Intelligence tool, he helps clients understand what new product propositions are successful in driving purchase intent. Prior to joining Mintel, Cormac worked for CGA Nielsen in the UK where he reported on on-premise alcohol performance to some of the world’s largest drink suppliers through a combination of volumetric and consumer consumption data. Cormac holds a first class honours Bachelor of Science degree in Communication, Advertising and Marketing from the University of Ulster.

ANZ
Food and Drink

On-demand

Webinar

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