Watch Mintel Lifestyles Expert Dr. Jennifer Hendricks for an Exclusive Live Webinar on the German Consumer Landscape

Economic uncertainty, concerns about Germany’s political future, and numerous global challenges are weighing heavily on Germans, affecting consumer sentiment.

Mintel’s lifestyles expert, Dr. Jennifer Hendricks, unveils the latest insights into the German consumer landscape. This exclusive webinar is designed to equip brands across industries with actionable strategies to engage with German consumers.


Watch this webinar to discover:
– How the cost of living crisis is still shaping consumption habits, and which adapted behaviours have become the new norm
– Opportunities for brands to address consumers’ key spending priorities
– How can brands react to recent political shifts in Germany and support consumers in an era of global uncertainty

Presenters
Jennifer Hendricks
Principal Analyst for Germany’s Consumer Lifestyles Report

  • EMEA
  • Household
  • Retail
On-demand
Webinar

Related Mintel events

Americas EMEA
[Webinar] Mondelēz International State of Snacking 2026: How Consumer Expectations Are Redefining the Category
On-demand Online
[Webinar] Mondelēz International State of Snacking 2026: How Consumer Expectations Are Redefining the Category

Went live on: Wednesday, 22nd July 2026 Snacking has become far more than a way to satisfy hunger. Today,…

Advertising and Marketing Beauty and Personal Care Retail
Webinar: The Future of British Lifestyles
On-demand Online
Webinar: The Future of British Lifestyles

Consumers today are more connected than ever before. Social media and other digital communications innovations mean friends and family, brands and…

Food and Drink
How Mars Petcare Predict Consumer Demand Signals
On-demand Online
How Mars Petcare Predict Consumer Demand Signals

Pet owners are changing the way they feed and care for their animals. As a result, new opportunities are emerging across the pet nutrition category. But which behaviours will shape the future of the market, and which are just passing trends?

Americas EMEA Technology
Mintel Spark
On-demand Online
[Webinar] Mintel Spark – Impactful innovation in minutes, not months ​

New Mintel Spark is here: Ignite your innovation process with more accurate, relevant and impactful concepts. ​ At…

Food and Drink
[Webinar] Il futuro delle private label in Italia: nuove opportunità tra salute, stagionalità ed edizioni limitate
On-demand Online
[Webinar] Il futuro delle private label in Italia: nuove opportunità tra salute, stagionalità ed edizioni limitate

La distribuzione alimentare in Italia sta cambiando profondamente, spinta da tendenze globali e da nuove abitudini dei consumatori.

EMEA Food and Drink
[Webinar] Proteína en el desayuno: oportunidad de innovación para todas las edades 
On-demand Online
[Webinar] Proteína en el desayuno: oportunidad de innovación para todas las edades 

La proteína se ha convertido en una tendencia imparable, con marcas de distintas categorías sumándose en los últimosaños.

Beauty and Personal Care
[Webinar] The Future of Facial Skincare
On-demand Online
[Webinar] The Future of Facial Skincare

Beauty is undergoing a fundamental shift. Consumers are no longer defining beauty solelyby appearance, but by how well it…

Packaging
2026 Global Packaging Predictions
On-demand Online
2026 Global Packaging Predictions Webinar – EMEA

A Mintel Webinar on the Future of Sustainable Packaging Recycling was meant to close the loop. Instead, it’s exposing…