What campaigns led the US beauty gifting market Like so many other industries, 2020 has changed the landscape, especially for retailers. Brands can learn from beauty retailers' 2020 holiday ad campaigns to shape 2021 gifting occasions. ... Read More
2020’s most disruptive BPC innovations and what to expect in 2021 Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for beauty sales - beauty and personal ... Read More