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Consumers in Asia-Pacific are taking an active interest in their health, and as a result, are increasingly engaged in self-care practices. As part of this journey to self-betterment, consumers are on the lookout for products and services that supports overall mental health in areas like focus, attention and even mood elevation.

In this new video, Mintel’s Michelle Teodoro, Senior Food Science & Nutrition Analyst, and Sharon Kwek, Associate Beauty Director, Southeast Asia, sat down to discuss how the rising need for mental performance solutions is impacting the food and drink and beauty and personal care industries.

For more insights on the mental performance market, Mintel’s ‘Powering the Mind: Innovations for Asia-Pacific’s Cerebral Age’ is available for free download here.

Mintel’s food science and nutrition expert will be taking the stage at Vitafoods Asia 2019 to discuss the opportunities for food and drink companies in the mental well-being space. Click here to find out more.