Although value will become more important to consumers in the post-COVID-19 world, there will still be opportunities for food and drink brands to encourage consumers to trade up, as our Associate Director of Food and Drink Jonny Forsyth investigates in this new video.
-
Articles + –
[WATCH] Effective strategies for food and drinks brands to boost trading up
Jonny Forsyth
Jonny Forsyth is Associate Director, Mintel Food & Drink, monitoring and engaging with latest innovations and market developments in all alcohol and coffee categories.
More from Mintel
-
Mintel StoreGet smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....View reports
-
Mintel LeapMintel Leap is a revolutionary new AI-powered platform that will transform your research process....Book a demo
Article
2020
0
Related articles
February 29, 2024
Food and Drink
Article
In recent years, chocolate consumption in India has seen significant growth, with a sizable portion of consumers embracing this indulgent treat. Mintel research shows that six in 10 Indians have…
February 28, 2024
Food and Drink
Article
Consumers’ approach to healthy eating is changing. A post-pandemic focus on health and preventive nutrition, ongoing economic challenges, and more research into the health risks of ultra-processed foods are impacting…
February 26, 2024
Food and Drink
Article
This “cheesiest list” was a fun exploration of cheese data from a variety of third-party sources. If you’re a brand seeking actionable market intelligence to drive action and wins for…
Featured Downloads