Jonny Forsyth
Jonny is a Director of Mintel Food & Drink, focusing on creating ‘big picture’ thought leadership content such as what Gen Z and the metaverse mean for the food and drink industry.

Although value will become more important to consumers in the post-COVID-19 world, there will still be opportunities for food and drink brands to encourage consumers to trade up, as our Associate Director of Food and Drink Jonny Forsyth investigates in this new video.