How brands can adapt to evolving attitudes to social media influencers - real and virtual As consumers grow more savvy about influencer advertising, how influencers are used by brands is set to take divergent paths. Concerns about the negative ramifications of misleading influencer ... Read More
New year, new holiday marketing strategy: Lessons learned for 2022 Your 2021 holiday campaigns are done - now what? Well, it’s time to start planning for 2022. While the good and the bad of holiday marketing are still ... Read More