Power to the People: Letting creators do the talking on TikTok Since its launch in 2016, TikTok has captured the globe’s attention and subsequently confused marketers on how to unlock those viral TikTok moments. The same marketing tactics that ... Read More
Great British beach clean: helping consumers play their part in sustainability Mintel recently conducted its third annual beach clean at Margate’s west sands in south east England, delivering actionable data to the Marine Conservation Society (a charity working for ... Read More