For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts.

Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

They hate hangovers; they’d rather hit the gym than go to the pub; they choose quality over quantity. Sometimes they drink alcohol; sometimes they don’t. Ladies and gentlemen, meet ‘the sober generation’. In 2019, being healthy is cool and underage drinking has hit its lowest point ever in the US. In this episode, Mintel experts discuss what’s behind Gen Z’s sober attitudes toward alcohol and identify unexplored ways for beverage brands and bars to convince young people to leave Netflix at home and go out for a drink.

WHERE TO LISTEN

Spotify Youtube Google Play Stitcher SoundCloud Google Podcast

MEET THE GUESTS

Edward Bergen (host)
Global Food and Drink Analyst

Jonny Forsyth
Associate Director, Mintel Food & Drink

Caleb Bryant
Senior Beverage Analyst, US

Laura Bru
Innovation and Insights Manager