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The COVID-19 pandemic has been the most significant event in generations, with lockdowns and ensuing social distancing measures changing consumer lifestyles in a way that would have previously been considered inconceivable. And yet, consumers have proven to be highly adaptable as they have continuously adjusted to the fast-changing circumstances. While the news about vaccine rollouts is a positive development, further disruption will continue well into 2021. As a result, the economy will continue to come under pressure, and consumer confidence is likely to slip with spending squeezed as a result.

To weather this period, businesses will need to think long-term, with innovation pipelines and campaigns centred around addressing the core consumer issues of health and wellbeing, sustainability, and social cohesion.

Download Mintel’s British Lifestyles now to discover:

– Topline analysis of the consumer landscape
– The impact of COVID-19 on consumer spending
– Spotlights on food, alcohol drinks and non-alcoholic drinks at retail, as well as holiday travel
– What British consumers want and why in 2021 and beyond

Stay ahead of the competition and download today!