Solvay Home and Personal Care

I’m involved with product launches and promotions, customer presentations/training and marketing activities.

My primary focus is North America but we often need data that is global or regionally-focused elsewhere.

Our main objective is to achieve growth in all regions, specifically in hair care and home care.

We subscribe to GNPD, Reports, Market Sizes and Trends, and I use them specifically in Home and Personal Care. We’ve been a Mintel customer for around five years.

Mintel has helped with market sizing and trends on numerous occasions. Knowing the trends helps us to narrow our focus when launching a product.

Mintel compiled numerous trends presentations for me that gave us better access to customers we hadn’t had a strong relationship with previously.

We get excellent trend reporting, service from our account representative and relevant launch information. We are very pleased with Mintel’s services.