From: November 27, 2018
To: November 29, 2018

Join Mintel at HIE from the 27th to the 29th November 2018

Over the last 20 years, Health Ingredients Europe has been a powerhouse giving great business opportunities in a growing market. With a fully integrated view of the industry highlighting the solutions for food and drink formulation, dietary supplement, organics and packaging, HiE is the leading platform for buyers, suppliers and all industry experts.


Stand 8A30, Hall 8

Find us near the main entrance, at stand 8A30 (on your right-hand side as you enter). Come around for a chat or to discover the most innovative product launches featured at our stand.

We have also programmed a whole range of interactive and educational activities centered on the hottest topics for the industry.

Daily presentations and product tastings

2019 Global Food & Drink Trends

Mintel is excited to introduce new forward-looking trends that our analysts predict will serve as catalysts for food and drink innovations worldwide in 2019 and beyond. The 2019 Global Food & Drink Trends are based upon insights provided by more than 90 of Mintel’s analysts and thought-leaders who represent more than one dozen countries in Europe, Asia Pacific and the Americas. Our illuminating conversations with Mintel experts led to the identification of new global trends in convenience, sustainability, and health and wellness that we foresee will drive formulation, packaging, marketing and more in 2019.

Tuesday 27th and Wednesday 28th November, 11:00 – 11:20 / Thursday 29th November, 13:10 – 13:30 by Edward Bergen and Ophelie Buchet. 

Holistic health through diet and nutrition

The holistic angle of diet and nutrition is becoming more powerful and persuasive in the context of health. This presentation explores consumers understanding of ‘holistic health’, and how the food, drink and supplement industries can innovate in the ‘holistic health’ space, to deliver health beyond ‘basic nutrition’.

Tuesday 27th and Wednesday 28th of November, 12:00 – 12:20 / Thursday 29th, 10:20 – 10:40 by Emma Schofield. 

Multi-sensory foods that leave a lasting impression (including product tasting)

We talked about how consumers are craving a more memorable experience. Let us take a look at the innovations that claim to meet consumer interest in multi-sensory attributes. Brands are becoming more innovative around texture, colour, scent, shape and flavour, all with the aim to leave a long-lasting impression.

Tuesday 27th and Wednesday 28th of November, 13:00 – 13:20  / Thursday 29th, 11:00 – 11:20 by Edward Bergen.

Plant proteins’ rising popularity (including product tasting)

Plant-focused diets are growing in popularity throughout Europe, especially with younger consumers who have grown up with meat and dairy alternatives. What are the key trends in plant proteins, and what opportunities does this present to food, drink and supplement producers?

Tuesday 27th and Wednesday 28th of November, 14:15 – 14:35 / Thursday 29th, 11:45 – 12:05 by Emma Schofield. 

Product demos

New Product Purchase Intent Reveal: Your Vote vs Consumers

How well do you know what new products your customers want to buy? Come and test your expertise with Mintel’s recently launched Purchase Intelligence solution/tool, which reveals consumer reactions to new launches. Every day, we’ll reveal the results of who’s got the most accurate score and each day’s top scorer wins a smartwatch.

Tuesday 27th and Wednesday 28th of November, 15:15 – 15:35 / Thursday 29th, 12:30 – 12:50 by Edward Bergen. 



Our expert analyst will be at the Discovery Theatre to cover some of the hottest topics in the Food & Drink sectors.

Tuesday 27th November, 10:30 -10:55, by Emma Schofield

The evolution of the protein trend

Protein has been a key trend for the last few years, moving from the domain of the elite athlete into the mainstream as consumers learn more about its benefits. From sports nutrition to weight loss to healthy aging, the use of this functional ingredient has been incorporated into many different categories. Now the focus is on plant-based as consumers look for healthier and more sustainable ways to incorporate protein into their diet. Learn more about the evolution of trend and look forward to where it may take us next.

Tuesday 27th November, 15:55 – 16:20, by Edward Bergen

Experience is king: creating products for the social media generation

Younger consumers are focused on experience, and social media platforms, such as Instagram, make it so much easier to share them with friends and followers. These experiences extend to food and drink. Last year was the year of the unicorn, with bright, multicoloured food and beverages everywhere. This year glitter is trending. What will be next? Tap into these sensory trends and explore how to create exciting food experiences with ingredients.


Register now on HiE website!