Today, protein is at the heart of the growing food as medicine movement reshaping innovation across food and drink categories in India.

Join Mintel’s expert-led webinar to explore how predictive insights from Mintel’s consumer intelligence, innovation data and new AI-driven outcome-oriented landscaping tools help brands decode where the protein trend and the food as medicine movement is headed next.

In this session, our analysts will share:

How the food as medicine mindset is redefining the way consumers see protein as a functional nutrient for whole-body wellness
How innovative brands are crafting protein messaging to create differentiation
What strategic opportunities lie ahead for brands looking to innovate
Identify white space opportunities in underdeveloped categories

Meet Our Experts

Rushikesh Aravkar

Director of India Reports

Rushikesh covers consumer behaviour trends and innovations across food, drink, beauty and personal care categories for the Indian market and oversees Mintel’s India Reports. A packaging engineer by training, Rushikesh brings unique perspective to his role, crafting actionable insights for Mintel’s global and local clients. Prior to Mintel, Rushikesh was a packaging industry journalist.

Saurabh Bajpai

Head of Customer Success, India

As the head of Customer Success for Mintel India, Saurabh specializes in empowering clients to fully leverage their subscription. He brings a robust foundation built on more than ten years in CPG Market Research, having navigated categories and insights on both local and global scales. His comprehensive experience, gained at prominent research agencies like Mintel, Nielsen, and Kantar, allows him to deliver a strong, practical understanding of Mintel’s offerings and how they can be best applied to drive client success.