Today, protein is at the heart of the growing food as medicine movement reshaping innovation across food and drink categories in India.

Join Mintel’s expert-led webinar to explore how predictive insights from Mintel’s consumer intelligence, innovation data and new AI-driven outcome-oriented landscaping tools help brands decode where the protein trend and the food as medicine movement is headed next.

In this session, our analysts will share:

How the food as medicine mindset is redefining the way consumers see protein as a functional nutrient for whole-body wellness
How innovative brands are crafting protein messaging to create differentiation
What strategic opportunities lie ahead for brands looking to innovate
Identify white space opportunities in underdeveloped categories

Meet Our Experts

Rushikesh Aravkar

Director of India Reports

Rushikesh covers consumer behaviour trends and innovations across food, drink, beauty and personal care categories for the Indian market and oversees Mintel’s India Reports. A packaging engineer by training, Rushikesh brings unique perspective to his role, crafting actionable insights for Mintel’s global and local clients. Prior to Mintel, Rushikesh was a packaging industry journalist.

Saurabh Bajpai

Head of Customer Success, India

As the head of Customer Success for Mintel India, Saurabh specializes in empowering clients to fully leverage their subscription. He brings a robust foundation built on more than ten years in CPG Market Research, having navigated categories and insights on both local and global scales. His comprehensive experience, gained at prominent research agencies like Mintel, Nielsen, and Kantar, allows him to deliver a strong, practical understanding of Mintel’s offerings and how they can be best applied to drive client success.

Asia
Food and Drink

December 4th, 2025

11:00 AM - 12:00 PM, India time

Webinar

Related Mintel events

Americas EMEA

August 18th, 2026 Online

The Next Billion-Dollar Soda?

Tuesday, August 18th, 2026 The emergence of prebiotic drinks like Poppi and Olipop have transformed the soda space.

Discover more

Asia Food and Drink

September 16th, 2026 , Indonesia

Mintel at Fi Asia Indonesia 2026

In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.

Discover more

Americas Beauty and Personal Care EMEA

September 17th, 2026 Online

From Protection to Resilience: The Next Big Opportunity in Skincare Webinar

17th September 3pm BST, 9AM CDT SPF defined skin protection for decades. But consumer demand has moved on. …

Discover more

Beauty and Personal Care Ingredients, Flavours and Fragrances

September 23rd, 2026 , Brazil

in-cosmetics latam 2026

Discover the trends shaping the future of beauty and personal care September 23–24, 2026São Paulo, BrazilExpo Center Norte…

Discover more

Advertising and Marketing Americas

October 5th, 2026 Denver, United States

TMRE – The Market Research Event 2026

Join Mintel at TMRE Mintel is excited to exhibit at The Market Research Event, taking place October 5-7, 2026…

Discover more

Asia Beauty and Personal Care

November 3rd, 2026 , Thailand

Mintel at in-cosmetics Asia 2026

Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.

Discover more

EMEA Food and Drink Ingredients, Flavours and Fragrances