Consumers do not want more cleaning products. They want a clean home with less time, effort and thought.

That is pushing household care beyond into a new era of automation, smart appliances, replenishment and connected services. The prize is no longer just a place under the sink. It is a place in the system that keeps the home running.

As consumers shift from products to outcomes, the rules of competition change. A great formulation is no longer enough. Brands must earn a role in the technologies, services and routines consumers rely on every day.

Products to Systems is one of the most significant shifts Mintel has identified to date. Yet it sits alongside other powerful forces redefining authority, relevance and growth across consumer markets. Download the 2027 Global Predictions whitepaper to explore this shift in depth, then join our regional webinars to understand the wider outlook for household care in your market.

The biggest threat to your brand may not come from a direct competitor.

For the first time, Mintel’s 2027 Global Predictions combines insights across Consumer, Beauty & Personal Care, Food & Drink, Household and Wellness to uncover how the shift from Products to Systems is transforming consumer expectations and reshaping competition.

As consumers build their own ecosystems to achieve better outcomes, category lines are blurring fast. Brands that once operated in entirely different sectors are now competing for the same role in consumers’ lives.

The question is no longer who’s in your category?

It’s who’s solving the same problem?

Download the whitepaper to uncover the opportunities, threats and white spaces taking shape beyond traditional market boundaries, before someone else claims them first.