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2023 Global Household Care Trends

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Discover how and why changing lifestyles will impact consumers’ relationship with the household care industry like never before.

As the experts in what consumers want and why, Mintel is best suited to accurately predict the future of consumer behaviour and what that means for household care brands and global markets.

Looking ahead to 2023, this is a preview of two trends that Mintel analysts believe will impact consumer demands for household care products and services in 2023, over the next few years, as well as 5+ years into the future. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions to foundational consumer behaviours centred around sustainability, value and wellbeing.

Home Economics
As the need to kill germs gives way to the need to save money, consumers will trade down for products that offer better value.

Homemade Joy
Facing difficult times in the world around them, consumers will look to homecare as an inexpensive way to destress and find joy.

Download the FREE 2023 Global Household Care Trends now for strategic recommendations to drive your business forward. The full and in-depth insight and analysis of the trends are available exclusively to Mintel Premium Insights subscribers. All other Mintel clients should speak to their Account Managers about upgrading their subscription to view the full research and recommendations.

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