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Featured Articles

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How Brands Can Connect with Consumers in an Era of Digital Fatigue
March 25, 2026
Consumer Research
How Brands Can Connect with Consumers in an Era of Digital Fatigue
Consumers are increasingly feeling the strain of an always-on digital world. Constant notifications, algorithm-driven feeds and the pressure to stay connected across work, social and entertainment platforms have created a…
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Expo West 2026 Trends
March 23, 2026
Food and Drink
You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026 
Expo West 2026 offered a clear reflection of several long-running shifts Mintel has been tracking across health, nutrition, and consumer expectations. What stood out most this year was less about…
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Woman relaxing on a sofa, holding her smartphone and credit card in her hands.
March 18, 2026
Consumer Research
Convenience as the New Consumer Currency
Convenience is no longer a nice-to-have, but a core value exchange between brands and consumers. Today’s consumers are often operating under time-sensitive schedules and are feeling mentally overloaded. In this…
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What Middle East Instability Means for US and European Consumers
March 6, 2026
Consumer Research
What Middle East Instability Means for US and European Consumers
Renewed conflict in the Middle East is first and foremost a humanitarian crisis, creating fear, disruption, and loss for people across the region and beyond. But for consumers thousands of…
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Featured Events

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The German Consumer Webinar Banner
EMEA Household Retail
April 21st, 2026 Online
German Consumer Webinar 2026
Exclusive Live Webinar: Consumer Trends in Germany – Implications for Brands in 2026 This year continues to unfold against a backdrop of sustained volatility. While Germany continues to face economic…
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Discover Mintel at Vitafoods Europe 2026
EMEA Food and Drink Ingredients, Flavours and Fragrances
May 5th, 2026 L’Hospitalet de Llobregat, Spain
Discover Mintel at Vitafoods Europe 2026
Sign up to stay connected and request access to our presentations after the event.  Explore Mintel’s expert-led sessions at Vitafoods Europe 2026, where we uncover the latest trends and opportunities…
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New Food Forum Poland
EMEA Food and Drink
May 12th, 2026 Warsaw, Poland
New Food Forum Poland
Mintel is pleased to participate in the New Food Forum Poland, a key event organised by ProVeg Poland, spotlighting innovation in plant-based foods and next-generation food technologies. Taking place in…
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Featured Podcast

S05 Ep131

How generative AI changes consumer lifestyles
Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next “big” breakthrough in this space? Listen to find out more.

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