S04 Ep90

Let's talk about the metaverse

In today’s episode, host Andrew Davidson is joined by category and consumer trend experts to discuss the metaverse—the concept of a virtual, 3-D, interactive world that has so many of us intrigued. They filter through the hype, break down what it means for consumers, and discuss how brands should think about the metaverse in the medium and long term, including recommendations for how to incorporate the trend into brand innovation and marketing strategy. From its origin and barriers to entry to the value it offers consumers and brands to watch, let’s talk about the metaverse. Listen now!

In today’s episode, host Andrew Davidson is joined by category and consumer trend experts to discuss the metaverse—the concept of a virtual, 3-D, interactive world that has so many of us intrigued. They filter through the hype, break down what it means for consumers, and discuss how brands should think about the metaverse in the medium and long term, including recommendations for how to incorporate the trend into brand innovation and marketing strategy. From its origin and barriers to entry to the value it offers consumers and brands to watch, let’s talk about the metaverse. Listen now!

For more industry-specific explorations visit the Mintel Blog and head to the Mintel Store to buy a report. Find out how shifts in consumer behaviour will impact markets and brands now, in the next few years and into the future by downloading the Mintel 2022 Global Consumer Trends for free.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
Meet the Guests
Joey Khong
Analyst, Mintel Trends, Southeast Asia
Thomas Slide
Director, Mintel Reports UK
Fiona O’Donnell
Senior Director, Mintel Reports US
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Incorporating the metaverse into brand strategy
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    2026 Global Predictions
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