Assessing the Impact of AI on the Beauty and Cosmetics Industry

Download the presentation slides from Mintel’s seminar “Assessing the Impact of AI on the Beauty and Cosmetics Industry: Future Trends in Global and Japanese Markets” which was held at COSME Week Tokyo on Friday, 16 January 2026.

This presentation provides a comprehensive overview of the role of AI in the beauty and cosmetics industry, covering:

• The latest use cases of AI
• Market data and consumer insights
• Corporate initiatives and strategic approaches,
• The future direction of beauty innovation.

Key Takeaways from the Presentation

1. The Current State of AI Adoption in the Beauty Industry

  • The reality of AI adoption across global and Japanese beauty markets
  • Latest applications including virtual try‑on, diagnostics, personalisation, and ingredient discovery
  • Key technology trends identified through AI‑related patent activity

2. How Consumers Are Shaping the Next Generation of Beauty AI

  • Consumer expectations and concerns around AI in Japan, Asia, Europe, and the US
  • The impact of trust, transparency, and ethics on brand value
  • Insights grounded in real consumer research data

3. How AI Is Redefining the Beauty Journey

  • Transformation across the entire consumer journey: discovery, consideration, purchase, usage, and retention
  • What defines an AI experience that consumers actively choose and value
  • Case studies from the US and Europe, with implications for the Japanese market

AI Strategies Beauty Companies Should Be Prioritising Today

  • Applications of AI in ingredient discovery, formulation development, and sustainability
  • Creating new value through the integration of analogue technologies and AI
  • Delivering next‑generation brand experiences through a “Human × AI” approach

This presentation is particularly relevant for:

R&D and Product Development: Professionals interested in applying AI to ingredient discovery and formulation development

Marketing and Product Planning: Teams looking to strengthen concept development and identify new market opportunities

Corporate Strategy and Business Development: Decision‑makers evaluating AI investments and shaping digital transformation strategies

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