Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

Today, we’re unpacking Mintel’s newly released 2030 Global Beauty and Personal Care Trends. Whether you’re a beauty junkie or curious about how the world will look in 10 years, this episode gives you serious food for thought. Navigating between science and nature, connection and disconnection, cultural shifts will require beauty and personal care brands, manufacturers and retailers to be more proactive than ever to stand out and remain relevant. And while developments in neuromarketing, biotechnology and artificial intelligence will change the way we shop, an intrinsic need for authenticity and transparency will determine success across categories.